Harley-Davidson® is honored and privileged to continue its long and legendary association with the Sturgis Motorcycle Rally for its 70th Anniversary. This year, be sure to look for Harley-Davidson® at two all-new locations in the heart of Sturgis, S.D. August 6-14, 2010.

• 2011 Harley-Davidson® motorcycles
• Genuine Motor Accessories
• MotorClothes® merchandise
• H.O.G. member-only pin stop
• All activities free of charge

I-90 at Exit 30

• Harley-Davidson demos rides with the NEW 2011 motorcycles
• Exact dates and times to come

For the most up-to-date information on Harley-Davidson events at the 2010 Sturgis Rally, please visit the Experience section at www.harley-davidson.com/sturgis.

Sturgis. This infamous rally stands alone as the one true, authentic gathering for bikers and motorcycle enthusiasts. Here at Ford, we're honored once again to be part of this legendary event. 2010 will mark our Twelth straight year of participation with the Sturgis Motorcycle Rally and our 10th year as a sponsor. Together with Harley-Davidson, we've developed the Ford Harley-Davidson™ F-150 and Super Duty, which we're pleased to announce, is the Official Truck of Sturgis. You can come see it yourself at the Ford Drive One Tour display. See you in Sturgis.

For more information visit www.fordvehicles.com

Jack Daniel's will once again bring a "Taste of Tennessee" to the Sturgis Motorcycle Rally this year as official sponsor of the 2010 Sturgis Motorcycle Rally and presenting sponsor of the annual Sturgis Motorcycle Rally Mayor's Ride. We invite motorcycle enthusiasts and visitors to come out and tour the nation's oldest registered distillery from outside the Jack Daniel's Hollow.

The Jack Daniel's Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg to Sturgis. You'll learn who Mr. Jack Daniel was and how he ended up with the best selling whiskey in the world. You'll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee's finest whiskey. "This year at the Jack Daniel's Experience, we'll have a few of our good friends from Lynchburg, Tennessee, here to share some of Jack's best stories," said Dave Stang, Jack Daniel's sponsorship director. "Once you tour the Experience and spend some time with the folks from Jack, it'll make you want to plan a ride through the hills of Tennessee to see how and where we've made Jack Daniel's since 1866."

The Experience is open to all folks, 21 years old and up, for tours free of charge throughout the rally. There will be a licensed Jack Daniel's merchandise vendor on-site with Jack apparel, bike items, and other unique pieces. Games and giveaways will also be part of the entertainment at various times throughout the Rally. Stop by to get your boots shined and see the 2010 Harley Jack Daniel’s Fire Brigade Harley. As always, those over the age of 21 years old will be able to purchase a refreshing Jack Daniel's Country Cocktail from the bar, run by our friends at the local grocery mart.

"Ever since Jack Daniel's Tennessee Whiskey was founded, it has stood for authenticity, Americana and freedom. And that's exactly why Jack Daniel's is proud to be part of the annual Sturgis Motorcycle Rally," said Stang.

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Located in Lynchburg, Tenn. (pop. 361), the Jack Daniel Distillery is the maker of the world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, and Jack Daniel's Single Barrel Tennessee Whiskey.

Bottles and Throttles Don't Mix. Your friends at Jack Daniel's remind you to drink responsibly.

JACK DANIEL'S and OLD NO. 7 are registered trademarks. c 2005 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume 80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee.

In 2010, Sony will make people believe. Believe in the future of high-definition television. Believe in the highest possible product quality. Believe in better design. Believe in the power of innovation. Sony make. Believe

Sony BRAVIA® HDTV with 3D
Sony creates more 3D entertainment than anyone. From shooting and broadcasting 3D sports to making 3D movies and 3D PlayStation® games, we’re involved in every step of the process. And we’ve used that expertise build the highest quality LED backlit Sony® BRAVIA® LCD HDTVs with 3D. Plus, Sony’s high-definition expertise creates a television with rich color, amazing contrast and incredibly smooth motion to ensure that your entertainment, experience is more captivating than ever.

Screen image simulated.
Footnote:
LLC adidas, the 3-bars logo and the 3-Stripes mark are registered trademarks of the adidas Group, used with permission. Jabulani is a trademark of the adidas Group, used with permission. All other trademarks are trademarks of their respective owners

Sony® Blu-ray Disc™ Players and Home Theater Systems
Complete your 3D home theater with a 3D surround sound system. Sony offers a great selection of 3D surround sound systems including: 3D Blu-ray Disc Integrated Home Theater Systems, 3D Blu-ray Disc Matching Surround System, 3D Sound Bar Systems and 3D A/V Receivers.  These great systems deliver incredible, high-quality sound whether you are watching 3D or 2D entertainment and prevent the loss of your 3D video signal when connected to your Sony BRAVIA 3D or 3D Ready HDTV and your 3D capable sources.

Sony® Digital Still Cameras
Sony® Cyber-shot® digital cameras make it easy to get the best shot, whether it’s ultra wide panoramas, low-light situations, fast 10fps action or HD movie – the 2010 line-up is designed to let photographers at every experience level capture better, more professional-looking shots.

Sony® Digital SLR Cameras
Sony’s full line of DSLR cameras are designed for photographers looking to shoot advanced, high-quality images. As a leader in digital imaging sensors and equipment, the DSLR line of cameras incorporate a range from high-performance features and auto focus lenses that let you capture breathtaking images with ease.

Sony® Handycam Camcorders
By combining Sony’s own lens, sensor and processor technologies, Handycam® camcorders deliver superb video quality, fast response and advanced features that capture the world like no other camcorder can, the way you see it.

Visit sony.com

GEICO could help you save on insurance for your car and the other things that move you. Check out GEICO at geico.com or call 1-800-442-9253 and see how much you could save on motorcycle, dirt bike, ATV, boat, RV, and personal watercraft coverage. We know choosing an insurance company for your needs is a personal financial decision. See, GEICO has been around since 1936, delivering great value to our customers. And, since 1995, we've been a subsidiary of Warren Buffet's Berkshire Hathaway. So, choose a company based on its longevity and dependability. Choose GEICO. Make a sound financial decision - visit us at geico.com or call 1-800-442-9253 for your free rate quote.

Some discounts, coverages, payment plans, and features are not available in all states or in all GEICO companies. Boat and PWC coverages are written through non-affiliated insurance companies and are secured through Insurance Counselors Inc., the GEICO Property Agency, doing business as GEICO Insurance Agency in CA, MA, MI, NJ, NY, OK, SD, UT. Motorcycle and ATV coverages are underwritten by GEICO Indemnity Company. Government Employees Insurance Co. GEICO General Insurance Co. • GEICO Indemnity Co. • GEICO Casualty Co. These companies are subsidiaries of Berkshire Hathaway Inc. GEICO: Washington, DC 20076.

Ride Hard, Run Cool, Run AMSOIL - the Official Oil of the Sturgis Motorcycle Rally!

AMSOIL has been a leader in synthetic lubrication since 1972 and the company's motorcycle oils and premium filter products are distinguished by their excellence. Be sure to drop by the AMSOIL booth on Main Street just east of Junction Avenue. At the AMSOIL booth you will find information on how you can purchase AMSOIL products at wholesale, product information, motorcycle oil, oil filters, air filters and more. Bikers wishing to have AMSOIL products installed in their bike can visit the AMSOIL oil change facility in the Pamida parking lot on Lazelle Street.

AMSOIL Synthetic Motorcycle Oils are the world's most advanced oils for V-Twin and metric bikes, including those from Harley-Davidson. The state-of-the-art oil, which was formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications including unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chain cases.

Benefits include:
Improved Transmission Protection - smoother shifting.
Excellent Wet Clutch Performance - no slipping!
Excellent Corrosion Protection - protecting your engine better.
Outstanding Heat Resistance - Your bike runs cooler!
Excellent Value for Cost Effective Performance - more bang for your buck.

AMSOIL The First in Synthetics since 1972. For more information about AMSOIL synthetic lubricants and performance products, contact your nearest AMSOIL distributor, visit www.amsoil.com or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880

Pork. The Other White Meat® is proud to be the official meat of the 2010 Sturgis Motorcycle Rally. We hope that you enjoy the pork products featured throughout the Rally and that you take home some great recipe ideas. Be sure to visit TheOtherWhiteMeat.com for more lip-smacking recipe ideas.

The South Dakota Pork Producers Council was established in 1954, when pork farmers realized the value of promoting their product. The famous tagline, Pork. The Other White Meat®, is the fifth most recognizable tagline in American advertising, and is a result of the Pork Checkoff's promotional efforts.

Our mission is to responsibly serve, support and enhance the success of the South Dakota pork production industry by managing industry issues to successful conclusions, improving the image of the industry and insuring a safe, wholesome and quality product through a unified & engaged membership.

United States pork farmers care. They breathe the same air and drink the same water as you, so they are committed to ensuring their practices protect public health, contribute to a better quality of life in their communities and safeguard natural resources. They also promise to protect and promote animal well-being, produce safe food, and provide a safe work environment.

South Dakota pork farmers make a difference in our community. South Dakota pork farmers will bring 2.3 million hogs to market this year. The pork industry has an economic impact in South Dakota of $368 million and accounts for over 6,900 jobs for farm families, processors and supporting services in the state.

Pork is a very nutritious and versatile protein. Pork is 46% leaner than 50 years ago. In fact, through efforts in feeding and management practices by pork farmers, six of the most common cuts of pork are leaner than a chicken thigh. The pork tenderloin is just as lean as a skinless chicken breast. You can find hundreds of delicious, easy-to-prepare pork recipes, like southwestern grilled pork tenderloin, at TheOtherWhiteMeat.com. Healthy, lean and packed full of nutrients, we encourage you to make pork the meat of choice.

Please contact your state organization or call us at: 800-830-PORK.

Theotherwhitemeat.com
SDpork.org

Budweiser is proud to be the official beer sponsor of the 70th Annual Sturgis Motorcycle Rally.

“The King of Beers” presence at the Sturgis Rally is marked by some horsepower of a different nature with the annual appearance by the world-famous Budweiser Clydesdales, as well as the Budweiser Burnout Bike and custom Sturgis Motorcycle Rally Budweiser packaging. Anheuser-Busch also reaffirms annually its commitment to the community and responsibility through the Green Teams recycling effort, Safe Ride program offering free rides home, and as presenting sponsor of the annual Kids & Chrome benefit event which raised more than $600,000 for the Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame in 2006.

The local Budweiser distributor, Eagle Sales of the Black Hills, has been associated with the Jackpine Gypsies and the Sturgis Rally for more than 50 years. Budweiser is a long-time supporter of motorcycle events nationwide, including Daytona Beach Bike Week, Myrtle Beach Bike Week, Laconia Motorcycle Week, and Biketoberfest.

First introduced in 1876, St. Louis-based Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. Anheuser-Busch is the oldest American-owned major brewer in the United States. For more information, visit www.Anheuser-Busch.com and www.Budweiser.com .

Knology of the Black Hills, formerly PrairieWave Communications, is proud to be an Official Sponsor of the 2010 Sturgis Motorcycle Rally. Knology of the Black Hills has been providing quality communications services for more than 100 years. The company can now be found in 53 communities throughout South Dakota, Northwest Iowa and Southwest Minnesota.

Knology of the Black Hills is a leader in the technology of communications. Its state-of-the-art network allows it to offer the most up-to-date, high-quality telephone, cable television, and high-speed Internet services available.

Cable advertising and video production capabilities allow Knology of the Black Hills to help businesses target specific markets and best utilize their advertising dollars. Inserting messages on one of our 48 cable networks allows the advertiser to get their message seen and heard by their new and existing customers.

Knology of the Black Hills' mission is to enhance the quality of life for our customers and support the economic development of their communities by providing reasonably priced advanced communications services to their homes and businesses. For more information, visit www.knology.com.

Coca-Cola®, the world's number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as "The Real Thing!" For more information visit www.coca-cola.com.

The Coca-Cola Bottling Company of the Black Hills is a proud sponsor of the Sturgis Motorcycle Rally. This family owned business has been operating in the Black Hills since 1955, producing and distributing the world's favorite soft drinks, juices, bottled waters, isotonics, energy drinks, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis Motorcycle Rally.

The Olympics have "it". Daytona and Laconia rallies have "it". The Boston Marathon has gone to court to protect "it". "It" is the "Official Logo" of an event - the registered mark that represents the official hosting agency. The logo is granted to products approved by the official licensing agent, and money received is used for purposes determined by the owner group.

The "Official Logo" for the Sturgis Rally was originally designed and developed by Tom Monahan as a vehicle to help fund the Black Hills Motorcycle Classic. Tom gave the logo to the Sturgis Chamber in 1986. As owner of Tom's T's, Tom volunteered in 1986 to give $2.00 to the Sturgis Chamber for each t-shirt sold that was imprinted with the licensed and registered Black Hills Motor Classic logo.

This led to the current licensing procedure in which a portion of the money from a customer's purchase of a licensed product is returned in royalties to support the Sturgis Motorcycle Rally and improve the Sturgis community. This year, Tom's T's continues as a member of the prestigious ranks of "Official Sturgis Motorcycle Rally Sponsors" as the exclusive t-shirt of the 2010 Sturgis Motorcycle Rally. Stop by our store at 1117 Main Street when you're passing through and let Tom personally welcome you to Sturgis or order on-line at www.tomsts.com!

Sturgis Motorcycle Rally made easy with BlackHillsVacations.com!

Greetings! We’re blackhillsvacations.com – your on-site travel experts. From luxury hotels and vacation homes to cozy Black Hills cabins; from college dorm rooms to Sturgis Rally RV and camp sites, we make it easy to find the perfect place to Rally!

We arrange airline tickets, shuttles, bike rentals and book any type of lodging for any budget.

Seeing Mt. Rushmore come into full view, winding through the Needles Highway, cruising down Sturgis Main or into Historic Deadwood are some of the best experiences you can have on motorcycle. Regardless if the rally is in full swing or not – the Black Hills of South Dakota ride is one of the best.

Our travel experts know what’s going on and have great Sturgis Rally maps to direct you to the best rides in the Black Hills!

To plan your ride, simply click on blackhillsvacations.com; or if you'd rather talk to one of our Sturgis Motorcycle Rally Travel Experts, give us a call at 1.866.788.7447.

Rosenbauer is proud to be the Official Fire Truck and an Official Sponsor of the 70th Annual Sturgis Motorcycle Rally. Rosenbauer is the world's leading manufacturer of firefighting vehicles and equipment and has facilities all over the world. The American divisions are located in Wyoming, MN; Fremont, NE, and Lyons, SD. They are backed by more than 140 years of experience and nearly 1,500 employees world wide.

Whatever the size, location, geography or make up of your department and your coverage area, Rosenbauer can design and manufacture the apparatus that meets your unique needs. With direct access to cutting-edge technology and unmatched depth of experience, Rosenbauer offers the widest range of vehicle types on the market today - tankers, pumpers, rescues, aerials, ARFF, wildland, industrial units, and specialty apparatus.

Our depth of experience applies to our estimating, engineering, and sales staff, as well as our floor managers and supervisors. Together they work as integrated teams to ensure rock-solid bid estimates that cover every detail. And to make sure you're completely satisfied, our national network of dealers maintains constant communication with you every step of the way.

You can't plan for the unexpected, but you can be ready for it. At Rosenbauer, we're ready to serve! Visit us at www.rosenbaueramerica.com.

The South Dakota Office of Tourism is a proud sponsor of the Sturgis Motorcycle Rally. Our state is filled with infinite variety and we invite you to discover the land of Great Faces and Great Places. From Sturgis, the largest motorcycle rally in the country, to Mount Rushmore, the nation’s Shrine of Democracy, South Dakota offers something for every visitor every season of the year. Visit us in the summer and enjoy water recreation non the Missouri River. Soak in the colors of fall with a gateway to see the changing leaves, or take advantage of the fresh powder when fall turns to winter. Spring- or anytime of the year – is ideal to see our abundant wildlife. For the history buff, learn about our Old West heritage and Native American culture. No matter what your interest, South Dakota welcomes you, and invites you to make your vacation memories with us. Visit http://www.TravelSD.com to start planning your next adventure.

Thinking outside the shop

This year, FFJournal, the magazine for today's metal fabricating and forming technology, will bring the passion and pride of the manufacturing industry to the Sturgis Motorcycle Rally. At the FFJournal tent on Lazalle St., both current and future fabricators and formers will be able to meet industry innovators and learn techniques to improve their skills.

In addition, attendees will have the opportunity to meet the fabricators that have appeared on FFJournal TV's Garage Shop Fabricator series. All Garage Shop Fabricators, including Allen Miles, Bryan Stalcup and Ken Imhoff, use their manufacturing skills to accomplish extraordinary feats of fabrication. Miles creates sculptures from antique metal parts, old engines and scrap metal; Imhoff fabricated a Lamborghini Countach 5000 replica from scratch in his basement; and Stalcup built a hubless chopper by hand, which he is entering in this year's Bike Builder Show. Working on a unique project? Sign up to be the next Garage Shop Fabricator at the event.

All three Garage Shop Fabricators come from a tradition of manufacturing: Miles has been a fabricator his whole life, Imhoff's first job out of high school was in a machine shop, and Stalcup and his brother began tinkering on cars and bikes at a young age.

Do it yourself

It's important for all fabricators, from those who are just starting out in the industry to lifetime veterans, to be familiar with the tools of the trade so that they can follow in Miles, Imhoff, and Stalcup's footsteps. At the FFJournal tent, exhibitors will share ideas with attendees, helping them learn about interesting and innovative metalworking products and techniques.

Among these exhibitors, Edwards Mfg. Co., Albert Lea, Minn., will introduce a new line of American-made hydraulic accessory tools that were designed specifically for the Garage Shop Fabricator. The company's 10-ton bender and 40-ton shop press are instant plug-and-play tools, which expands shop capabilities without breaking the budget.

Esab Welding & Cutting Products, Florence, S.C., will set up its Solutions Tour Truck, which will provide practical hands-on demonstrations and help every fabricator get the most out of his welding and cutting equipment.

And Scotchman Industries, Philip, S.D., will feature its new 5014-CM five-station, 50-ton ironworker, CPO 350 circular cold saw and SH 1016 band saw. The company will be demonstrating and teaching new techniques to

"Our equipment is used by numerous custom bike and car builders worldwide, large and small -- from big business to the hobby enthusiast," Scotchman Industries pointed out in a press release.

Educational mini-seminars will be scheduled and streamed live in conjunction with KickStart TV from the FFJournal tent. Ride with us on Twitter to receive up-to-the-minute updates on the event. We look forward to seeing you there.

Presented by